In the world of Direct Marketing, the term “Data” refers to a  broad swath of consumer information in all of its various forms.  We use modeling techniques to insure we’ve identified and aggregated the optimal mix of consumer archetypes for a clients specific offer.

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With many years of experience in the “data business”, we work with our clients to develop and implement strategies that deal with the increasing complexity of data, including regulatory concerns.

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The term analytics covers everything from online analytical processing to CRM analytics in call centers. At Adrea Rubin Marketing , data analytics often takes on a decidedly consumer based demographic flavor.

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