In the world of Direct Marketing, the term “Data” refers to a broad swath of consumer information in all of its various forms. We use modeling techniques to insure we’ve identified and aggregated the optimal mix of consumer archetypes for a clients specific offer.
With many years of experience in the “data business”, we work with our clients to develop and implement strategies that deal with the increasing complexity of data, including regulatory concerns.
The term analytics covers everything from online analytical processing to CRM analytics in call centers. At Adrea Rubin Marketing , data analytics often takes on a decidedly consumer based demographic flavor.